SEO

hey Guys, just a couple of things would like to share here today , as I have been working on this since almost a week now ..and I cant let my mind of this ... and that is SEO and SEM ..Trying to get more and more clicks each and everyday seems a good way to learn something new.. So let me bring this on here ..
Steps followed
1. SEO Toolkit :
I must really thank my collegue Ben who shared with me the SEO Toolkit software from Microsoft to find out whats happening and what needs to be taken care of for our website .. The software seems a good piece of help as it shows me the number of violations for the website .. for eg , which Website URL links are broken , one which has missing alt tags, the one with missing h1 tags , missing description etc.. I runned a report to find out 19,987 violation and I was like  "WOW".. This is gonnabe Fun :). So since a week now .. I have tried correcting these stuff and finally able to cut down the violation into 18,297 violation ..Long way to go ..


2. MicrosoftAdcenter and Google Adwords:
Well this part is quite interesting though .. First of all create a  campaign over here , which has groups under it , so for eg under campain we have two groups, one for our products and the other one for Training.. under products we have other subgroups such as biXpress,dtsxchange, bidocumenter and taskfactory. Here is the place where i put the keywords and ads which we find on the right hand side of a page when we do a google search or a search on BING or Yahoo...


Steps which needs to be followed
1. Correcting the  Violation:
 Ok , so we know where the error is coming from , so now just need to work on correcting these violations ... .. which will require some time  .. but eventualy it will be taken care of


2, Using strong keywords
Using strong keywords will surely work as Magic so as to be on the top list on each and every search engine page . So guys ,, if you reading this , and if you have anything in mind , do share here .. A small change can make a Huge Difference
Thanks ,
I will leave you with this
Happy Weekend to all :)
As